Whether you're a Waterloo graduate or student, we want you to show off your pride for the University of Waterloo by sharing your pictures of the campus on Instagram using the hashtags: #UWsocial and #WStore. By sharing your photos, you have a chance to have your photo selected to be featured in the 2020 W Store calendar and on the official UWaterloo social media channels.

  • Contest runs from February 11, 2019, until November 1, 2019.
  • One grand prize photo will be selected for a $100 gift card and will receive a printed copy of the calendar. This image will be featured on the cover of the calendar and as one of the monthly photos inside the calendar.
  • Eleven other photos will be chosen and featured in the calendar. These winners will receive a $25 gift card and one copy of the printed calendar.


Images selected for inclusion in the calendar will be chosen on the following criteria:

  • Images will be judged on overall quality, unique perspective, memorability and wow! Factor.
Other criteria for consideration, but are not limited to:
  • Marketability / Commercial appeal
  • Newsworthiness
  • Inspirational power
  • Expression of theme
  • Usage of the brand to reinforce the theme
  • Overall impression / impact
  • Current / Potential social impact
  • Level of detail
  • Inspiration to others
  • Technical execution
  • Visual appeal
  • Artistic merit


  1. Must be a University of Waterloo Student, or University of Waterloo Alumni.
  2. Photos must be taken at the University of Waterloo.
  3. Photos cannot include people - they must be scenic campus shots only.
  4. All entries must be received by November 1, 2019, at 12:00 am latest.
  5. For the purpose of this contest, you cannot be a professional photographer, which is defined as anyone who gets paid to take pictures.
  6. Entry must be original work and must not have been previously submitted into a contest.
  7. No personal brand logos to be depicted including watermarks on the picture submitted.
  8. Entries will be accepted via Instagram using hastags #UWSocial and #WStore or by email via (TIFF or JPEG format ONLY).
  9. Judge's decisions will be final.
  10. By entering the contest, you're giving the University of Waterloo permission to use the image on any / all official University of Waterloo social media channels and to be printed and included in the 2020 W Store calendar.